However, Coors Light, the beer made to chill, and Coors Seltzer, the hard seltzer with a mission to restore America's rivers, don’t need expensive TV spots to create a Big Game ad. To do this, Coors Hard Seltzer is partnering with Change the Course (CtC) to support a portfolio of on-the-ground water projects that help sustain healthy, flowing rivers across the country that provide clean water to … Coors Seltzer has been released just in time for the traditional end of summer, Labor Day. They are doing this by donating $1 per case to Change the Course and their river initiatives. A hard seltzer made with a mission to taste good and do good. Coors Seltzer is a hard seltzer rooted in a higher purpose to give back, making it easy for consumers to have positive impact on the world. […] Coors Light and Coors Seltzer want to ensure you’ll have a refreshing dream using the science of guiding dreams. For each 12-pack of Coors Seltzer you purchase, it helps us restore 500 gallons of fresh water to our rivers*. “When drinkers buy Coors Seltzer, they help restore 500 gallons of water into America’s rivers.” This good deed is definitely an easy choice. Watch the commercial, share it with friends, then discover more great Coors Seltzer TV commercials on iSpot.tv Coors Seltzer is partnering with ‘Change the Course’ to protect America’s rivers that provide clean water to wildlife and millions of people. The commercials appeal to Gen Z's and millennials' sense of purpose, depicting young people drinking Coors Seltzers "because the rivers need me." Coors says it will initially target 16 river basins in 14 states, including projects for the Colorado, Missouri, Sacramento and Chicago rivers. Coors Seltzer is entering a hard seltzer category that is drawing new entrants on a seemingly weekly basis. White Claw and Truly are the longtime leaders, but competitors are seeking to … With each 12 pack of Coors Seltzer purchased, Molson Coors is committing to restore 500 gallons of clean water to Americas rivers. We launched Coors Seltzer with a mission to restore America’s rivers. For more information on this program and the Coors Seltzer Volunteer Social Sweepstakes, please visit the brand on Instagram or Twitter. Coors Seltzer is a hard seltzer with a mission to restore America’s Rivers. To entice you to watch their dream-inducing video content, available at CoorsBigGameDream.com, the brand tapped the man of our collective dreams, a man we all want to sleep with – singer and songwriter Zayn Malik. For each 12-pack of Coors Seltzer you purchase, it helps us restore 500 gallons of fresh water to our rivers*. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Coors Seltzer TV Commercials. 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